The spa and pool industry is expected to grow to 23.6 billion USD by 2027. Spas are no longer confined to luxury hotels but are also found in gyms, day spas, and private homes. The growing popularity of personal pools has resulted in more people having access to a pool or spa at home or work.
However, this growth has created challenges for the spa and pool industry and opportunities to thrive if businesses adapt their strategies accordingly. The ability of the spa industry to adapt successfully will depend on its ability to attract new customers through social media channels.
By creating engaging content, using relevant hashtags, running giveaways, and interacting with followers, you can build a solid online presence and attract more people to your business.
1. Create Engaging Content for Social Media
Creating engaging content for social media is a process — one of the keys to exciting content is to make it visually appealing and relevant to your target audience. Therefore, keeping their buyer’s journey in mind when creating a social strategy plan is essential.
The following are some tips for how to create engaging content for your spa or pool business's social media:
- Use images, videos, infographics, and other types of visuals in addition to text-based posts.
- Stick with the same brand voice across all platforms. How you write on X (Twitter) should be similar to how you write on Instagram or Facebook.
- Keep things simple by using short sentences or bullet points when possible.
- Write in a conversational tone; don't sound like a robot!
2. Use Relevant Hashtags to Reach a Wider Audience
Hashtags are a great way to reach a wider audience and promote your spa and pool business. They help people find you on social media and allow you to connect with others who share similar interests.
Once you've established your brand name on social media platforms, think about how hashtags can help attract more customers or clients by using them in posts relevant to your business. It's important not only how often you use branded hashtags but also what types of hashtags are used in conjunction with each other:
- Use relevant hashtags: These should be related directly back to what makes up the core values of your spa/pool company (e.g.,#PoolSales, #Spas, #OutdoorLivingSpaces #SpaIndustry, #PoolIndustry, etc.).
- Use popular trending ones: Hashtags like #Summer, #Vacation, #Relaxation, and #Outdoors allow users to search for keyword-related information.
Pro-tip: Using hashtags can help increase the visibility of your content, but it's essential to use them wisely. Overusing popular hashtags can make your posts seem like spam. Instead, use relevant hashtags that relate to your content. This will make your content appear in search results for those specific hashtags, which can help attract people interested in your offer.
3. Generate Excitement and Engagement with Giveaways
Organizing contests and giveaways is a proven way to enhance engagement on social media. They inspire participation, increase followers, and amplify content sharing. While not new, giveaways remain effective, providing excitement and brand connection. They create a positive brand image when executed well with clear rules and promotion across platforms. In a competitive digital landscape, giveaways captivate short attention spans, making them a powerful tool for building an enthusiastic online community.
4. Promote Your Social Media Accounts on Your Website and in Your Marketing Materials
It is strongly advised to exhibit your social media accounts related to the spa and pool industry on your website and promotional materials. This way, potential customers interested in relaxation and aquatic experiences can visit your business on social media and familiarize themselves with your spa and pool offerings.
Additionally, it's crucial to include social media buttons on your website for effortless following, allowing people to stay updated on your latest services and special offers.
5. Interact with Followers and Build Relationships
Engaging with your followers on social media is crucial to building solid relationships with your audience. By responding to comments and questions about your spa and pool offerings and outdoor spaces, liking and sharing posts about relaxation and aquatic experiences, and actively participating in conversations, you demonstrate your commitment to providing value and fostering a sense of community. This not only helps to increase brand awareness and loyalty, but it can also lead to more referrals and positive word-of-mouth for your spa and pool business.
Additionally, engaging with prospects provides opportunities to gather feedback and insights specific to your industry, informing your future marketing efforts. So, prioritize regular interactions with your prospects and show them that you value their engagement and support in creating memorable retreats.
6. Use Social Media Advertising to Reach a Wider Audience and Target Your Ads to Specific Demographics
Leveraging the potential of social media advertising can be a game-changer for businesses operating in the spa and pool industry, as it presents an opportunity to tap into people while ensuring that your ads target the right audience.
Creating ads that showcase your products and services in the most compelling way possible is essential, and accurate audience targeting is crucial to achieving this objective. Therefore, it is highly recommended that you invest ample time and effort in researching and identifying the demographics most likely to be interested in your offerings and tailor your social media ads accordingly.
- Age
- Gender
- Interests
- Location
- And other spa-related preferences to pinpoint the ideal audience for your ads.
This approach can help you maximize your ROI and significantly expand your reach in the market.
Social media is a powerful tool that can help you attract new customers and grow your spa and pool business. In addition to these tips, it is also essential to be active on social media and communicate with people who are already interested in your industry. This will help you create relationships with potential customers and encourage them to purchase.
Don't hesitate to contact us to learn more about marketing and sales strategies online.
