Sales Strategy

Outdoor living spaces are a great way to enjoy more of a home and utilize the property. But if you're not careful, it can be easy to get carried away

Outdoor living spaces are becoming a popular way to add extra functional space to the home, especially in more urban areas where space may be limited.

The swimming pool industry has been in a whirlwind of activity and change for the last few years. As people stayed closer to home, the creature comfor...

There was a time when the backyard was a focal point for the home. It was a place for family recreation, entertaining friends, or a relaxing haven fro...

When a customer comes to you to purchase outdoor living products, they trust you with making an important addition to their home.

Not too long ago, the only way to purchase a pool was to work with a sales professional, who would come to your door, ask you some questions, and then...

Connecting with pool owners in your area requires careful attention to their needs.

All pool businesses need to have a marketing plan. The basic step of creating a website is often not enough of a plan to promote your business and dri...

Anyone in sales or marketing has likely heard the terms omnichannel and multichannel.