Dan Bakotic (4)

All pool businesses need to have a marketing plan. The basic step of creating a website is often not enough of a plan to promote your business and dri...

Anyone in sales or marketing has likely heard the terms omnichannel and multichannel.

People set out on a journey whenever they think about making a purchase.

The pool and spa market is a unique one — these are typically high-value investments that customers cannot see entirely in person until they are in pl...

Let’s face it, today’s customers have changed. They want convenience, and they demand excellence from the brands they trust.

Anticipating problems doesn’t make them go away, but it can help you, as a pool installer, mitigate unpleasant surprises that often arise with install...

Like everything these days, it has been a wild ride in the pool and spa industry in the last couple of years. If you were looking for calmer days, you...

Most sales professionals have "the one that got away." The client who was so close to signing — but failed to purchase. You may not even know what wen...

Business owners need to market their services to reach clients — which applies to swimming pool maintenance and service companies. Potential customers...