Marketing (2)

All pool businesses need to have a marketing plan. The basic step of creating a website is often not enough of a plan to promote your business and dri...

Anyone in sales or marketing has likely heard the terms omnichannel and multichannel.

People set out on a journey whenever they think about making a purchase.

The pool and spa market is a unique one — these are typically high-value investments that customers cannot see entirely in person until they are in pl...

Business owners need to market their services to reach clients — which applies to swimming pool maintenance and service companies. Potential customers...

Selling pool supplies online makes sense, especially when you consider that in 2020, people spent an average of 145 minutes per day on social media. P...

Customer rewards and incentive programs have become big business for many brands and retailers. Grocery store chains, online stores, airlines, restaur...

You go where your customers are if you want to make the sales, right? In today’s world, the chances are excellent that most, if not all, of your custo...

As more entrepreneurs throw their hats in the ring, the retail landscape for pool and spa suppliers continues to change. To keep up with the latest de...