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Balancing Tradition, Technology, and Family in the Pool Business with Jay Tucker

Balancing Tradition, Technology, and Family in the Pool Business with Jay Tucker

The Mast Podcast
2025-05-1526 min
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In this episode of The Mast Podcast, I sit down with Jay Tucker, owner of Swim World Pools in Tennessee, to explore the dynamic balance between tradition, technology, and family in the pool business. Jay shares the fascinating history of his family-run business, which started in 1968, and how it has evolved over the decades. We discuss the significant technological advancements in the industry, from automation to design tools, and how these innovations have transformed customer experiences. Jay also emphasizes the importance of education over sales, ensuring customers make informed decisions about their pool investments. Additionally, we touch on the challenges of competing with big-box retailers and how Swim World Pools has adapted by offering an online store and innovative customer service solutions. Join us for an insightful conversation on maintaining legacy while embracing change in the pool industry.