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From Cleaning Pools to Award-Winning Builds: John Versfelt’s Story with SouthernWind Pools
The Mast Podcast
In this episode, host Dalton Pence sits down with John Versfelt, owner of SouthernWind Pools in Texas—a standout leader in the pool design and construction industry since 1983. Dalton and John dive into SouthernWind’s journey from humble beginnings cleaning apartment complex pools, to becoming a top 50 pool builder known for its attention to detail, transparency, and award-winning backyard transformations.
John shares why building authentic relationships with clients, setting clear expectations, and embracing both innovation and tradition have been crucial for the company’s longevity. The conversation highlights practical advice on differentiating your business, the power of team culture, and how ongoing learning and adaptability are key in navigating an ever-evolving industry.
Whether you’re a pool professional or an entrepreneur looking for inspiration, this episode is packed with insights and actionable advice from a proven industry leader. Tune in to learn how exceeding expectations—without exceeding budgets—remains at the heart of SouthernWind’s philosophy, and why placing people first is a timeless business strategy.
Key Moments
00:00 "Taking the Leap"
03:13 "John's Award-Winning Insights"
09:00 Texas Pool Market Dynamics
12:36 "10 Reasons for Southern Wind Pools"
14:00 Educated Customers Are Ideal Clients
20:15 Prioritize Team Over Numbers
21:53 Key Takeaway: Apply Expert Advice
Follow John Versfelt
Website: https://www.southernwindpools.com/
LinkedIn: https://www.linkedin.com/in/john-versfelt-494369a
Follow Mast Sales:
Host LinkedIn: https://mastsalesgroup.com
Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/
Podcast Website: https://mastsalesgroup.com
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