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Family Business to Industry Leader: Shasta Pools’ Journey with Skip Ast III

Family Business to Industry Leader: Shasta Pools’ Journey with Skip Ast III

The Mast Podcast
• 29 min
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In this episode of Mast Sales, host Dan Bakotic sits down with Skip Ast III from Shasta Pools—an iconic, family-run business shaping Arizona’s pool industry since 1966. Skip walks us through Shasta’s rich history, sharing how his grandfather and great-uncle combined their complementary skills in sales and construction to lay the foundation for one of the country’s most elite pool builders. But it’s not all about history—this conversation dives deep into the challenges and opportunities that come with scaling a family business in the modern age. Skip unpacks how Shasta Pools balances its close-knit, family atmosphere with the realities of high-volume operations, emphasizing the importance of hiring for character over technical expertise, documenting processes, and embracing innovation—even when it means rethinking systems that have worked for decades. From candid lessons learned during the pandemic to the tools and strategies they've used to adapt and thrive, Skip offers invaluable insights for business owners looking to grow without losing their core values. If you’re curious about maximizing efficiency, vetting potential clients, or navigating the journey from small family shop to industry leader, you won’t want to miss this episode! Key Moments 04:13 "2024 Pool Industry Downturn" 08:23 Pandemic's Impact: Rethinking Processes 10:11 Pandemic's Lessons in Accountability 13:03 "Shifting Consumer Trends and Challenges" 16:38 "Affordable, Inclusive Pool Company" 20:12 Business Expansion Tips & Efficiency 24:41 "Team Alignment and Efficiency" 27:15 "Life's Nonlinear Journey" Follow Skip Ast III LinkedIn: https://www.linkedin.com/in/skip-ast-iii-38860144/ Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!