The Mast Podcast
The Mast Podcast is where technology, innovation, and inspiration converge. Each episode features conversations with industry leaders from diverse fields, including service companies, pool builders, and manufacturers. We dive into their challenges and creative strategies for adapting and thriving in a rapidly changing world.
All Episodes
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Family Business to Industry Leader: Shasta Pools’ Journey with Skip Ast III
In this episode of Mast Sales, host Dan Bakotic sits down with Skip Ast III from Shasta Pools—an iconic, family-run business shaping Arizona’s pool industry since 1966. Skip walks us through Shasta’s rich history, sharing how his grandfather and great-uncle combined their complementary skills in sales and construction to lay the foundation for one of the country’s most elite pool builders. But it’s not all about history—this conversation dives deep into the challenges and opportunities that come with scaling a family business in the modern age. Skip unpacks how Shasta Pools balances its close-knit, family atmosphere with the realities of high-volume operations, emphasizing the importance of hiring for character over technical expertise, documenting processes, and embracing innovation—even when it means rethinking systems that have worked for decades. From candid lessons learned during the pandemic to the tools and strategies they've used to adapt and thrive, Skip offers invaluable insights for business owners looking to grow without losing their core values. If you’re curious about maximizing efficiency, vetting potential clients, or navigating the journey from small family shop to industry leader, you won’t want to miss this episode! Key Moments 04:13 "2024 Pool Industry Downturn" 08:23 Pandemic's Impact: Rethinking Processes 10:11 Pandemic's Lessons in Accountability 13:03 "Shifting Consumer Trends and Challenges" 16:38 "Affordable, Inclusive Pool Company" 20:12 Business Expansion Tips & Efficiency 24:41 "Team Alignment and Efficiency" 27:15 "Life's Nonlinear Journey" Follow Skip Ast III LinkedIn: https://www.linkedin.com/in/skip-ast-iii-38860144/ Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!-2.png)
Entertaining Outside: Everything Pool Dealers Should Know About Grills
Dive into this sizzling episode of The Mast Podcast, where I, Dalton Pence, explore the world of outdoor grilling with Chuck Nitschke, the national director of sales at The Outdoor Plus. In "Entertaining Outside: Everything Pool Dealers Should Know About Grills," Chuck shares his expertise on incorporating grills into backyard designs, highlighting the rising trend of outdoor kitchens and the importance of quality materials like 304 stainless steel. We discuss the versatility of grills, including the growing popularity of griddles and Argentinean grills, and how they enhance outdoor entertaining. Whether you're a seasoned pool dealer or a homeowner looking to elevate your backyard, this episode offers valuable insights into making grilling a central part of your outdoor oasis. Tune in to learn how to turn your backyard into a culinary paradise.-1.png)
Transforming Backyard Spaces: Custom Fire and Water Solutions with Chuck Nitschke
In this episode of Mast Sales, Dalton and Chuck dive into the world of fire and water features, exploring how these elements can transform ordinary backyards into unforgettable outdoor living spaces. Chuck shares his journey from e-commerce to becoming a leading expert in outdoor fire features, offering valuable advice for pool builders, landscapers, and dealers looking to expand their offerings and boost revenue. Together, Dalton and Chuck uncover the most common challenges, essential considerations, and the endless possibilities of customization on the job site. Whether you’re a seasoned professional or just starting to explore backyard enhancements, this episode is packed with practical tips, troubleshooting strategies, and a look into the latest trends that are shaping the industry. Tune in and get inspired to take your outdoor projects to the next level! Key Moments 06:22 Evolving Trends in Outdoor Design 09:44 Choosing Fire Pit Flame Style 12:30 Natural Gas vs. Propane Comparison 14:36 Coordinating Pool Equipment Installation 20:31 Dream Pools: Unlimited Creative Freedom 22:09 Boost Sales with Fire Features 24:25 "Backyard Trends: Grills & Features" Follow Chuck Nitschke LinkedIn:https://www.linkedin.com/in/chuck-nitschke-5aa40957 Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!.png)
Behind the Scenes of Custom Pools: Budgeting, Trends, and Client Advice
In this week’s episode, host Dalton Pence sits down with Creig Prince, co-owner of 360 Custom Pools and R and R Pool Service, for an inside look at what it takes to thrive in the ever-evolving pool industry. Creig shares his unconventional journey from the fitness world to becoming a staple in the East Texas pool business, touches on industry trends from freeform to contemporary straight-line pool designs and explains why saltwater systems are losing ground in certain markets. Dalton and Creig discuss the crucial importance of transparency around budgeting for major home projects, the shift toward creating luxurious outdoor experiences, and design decisions like coping, hardscaping, tanning ledges, and even the rising popularity of turf in poolscapes. Creig also gives practical advice on the service side, highlighting common mistakes maintenance teams make and why attention to detail matters. Whether you’re a builder, service provider, or homeowner dreaming of your backyard oasis, you’ll find actionable insights and real-world tips in this candid conversation. Key Moments 00:00 Staying Power in the Pool Industry 03:43 Swimming Pool Design Trends Shift 09:07 3D Software Challenges in Construction 11:43 Budget: The Ultimate Hurdle 16:50 Tanning Ledges: To Keep or Not? 19:36 Avoid Pool Maintenance Autopilot 22:19 Homeowner Budgeting Insight Follow Creig Prince Website: https://360custompools.com/ LinkedIn: https://www.linkedin.com/in/creig-prince-9a167822 Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!.png)